♡ ingredient-first skincare, minus the overwhelm

your skin,
decoded.

Tell us your skin type and what’s bothering you. GlowGuide turns the ingredient chaos into a simple, beginner-friendly routine — from hydrating hyaluronic acid to breakout-friendly salicylic acid.

✿ simple routines♡ ingredient education☼ SPF always included
01 — skin match

What is your skin asking for?

Choose a skin type and one or more concerns. We’ll suggest ingredient categories — not specific brands — so you can shop smarter.

What do you want help with?
02 — glow goals

Choose the concern, not the hype.

Think in ingredient families. A good routine is usually gentler and simpler than the internet makes it look.

Breakouts

Focus on unclogging pores while keeping your barrier comfortable.

salicylic acidbenzoyl peroxideniacinamide

Dry + dehydrated

Layer water-attracting humectants under a moisturizer that helps seal comfort in.

hyaluronic acidglycerinceramides

Uneven tone

Prioritize daily sun protection, then add gentle tone-supporting ingredients.

niacinamidevitamin Cazelaic acid

Dullness + texture

Support smooth turnover without stacking too many exfoliants at once.

lactic acidsalicylic acidretinoid*
03 — ingredient dictionary

Your little glow glossary.

Search by ingredient or concern.

hydration

Hyaluronic Acid

A humectant that helps skin hold onto water, making it a great supporting ingredient for dehydrated-feeling skin.

  • Best for: dry, dehydrated, sensitive-feeling skin
  • Use: AM or PM, usually after cleansing
Pairs nicely with: ceramides, glycerin, niacinamide
multi-tasker

Niacinamide

Vitamin B3 used in skincare to support the skin barrier and help improve the look of uneven tone and oiliness.

  • Best for: combination, oily, uneven-looking skin
  • Use: AM or PM
Pairs nicely with: hyaluronic acid, ceramides, sunscreen
pores

Salicylic Acid

An oil-soluble beta-hydroxy acid often used to help unclog pores and manage blackheads and acne.

  • Best for: oily, acne-prone, clogged pores
  • Use: start a few times weekly
Go slow with: other strong exfoliants or retinoids
calm + tone

Azelaic Acid

A versatile active that can help with acne and the appearance of post-breakout marks, while often fitting sensitive-skin routines.

  • Best for: acne + uneven tone
  • Use: introduce gradually, AM or PM
Pairs nicely with: moisturizer + sunscreen
antioxidant

Vitamin C

An antioxidant ingredient often used to support brighter-looking skin and defend against environmental oxidative stress.

  • Best for: dullness + uneven-looking tone
  • Use: often in the morning under SPF
Beginner tip: pick a gentle formula and patch test
barrier

Ceramides

Skin-identical lipids that help support the skin barrier and reduce that tight, stripped feeling.

  • Best for: dry, sensitive, over-exfoliated skin
  • Use: in moisturizer, AM and PM
Pairs nicely with: basically every routine
acne

Benzoyl Peroxide

An established acne active that reduces acne-causing bacteria and can be found in washes and leave-on treatments.

  • Best for: inflamed pimples / acne
  • Use: start low and slowly; it can be drying
Heads up: can bleach towels and fabrics
gentle exfoliation

Lactic Acid

An alpha-hydroxy acid that exfoliates the surface and can help rough, dull-looking skin feel smoother.

  • Best for: texture + dullness
  • Use: PM, not every night at first
Go slow with: retinoids and other exfoliating acids
advanced

Retinoids*

A family of vitamin-A derivatives used for acne and photoaging. Potency and pregnancy guidance vary, so personalized advice matters.

  • Best for: acne, texture, photoaging
  • Use: usually PM, introduced gradually
*Important: ask a dermatologist/clinician if pregnant, trying to conceive, or highly sensitive
04 — routine map

A routine you’ll actually follow.

The basics do the heavy lifting. Treatments sit in the middle — and you don’t need every active at once.

Skin safety note: This guide is educational and does not diagnose or treat a medical condition. Patch test new products, introduce one active at a time, and stop if you develop significant burning, swelling, blistering, or a persistent rash. See a dermatologist for severe, painful, scarring, or persistent acne/pigmentation, or if you’re unsure what is safe for you. Daily broad-spectrum SPF 30+ is especially important when your goal is improving uneven tone or when using exfoliating/renewal ingredients.